It’s a fresh take on advertising, something that has been lost in the world of “influencers.” The stories inspire you to try something new in your day-to-day work. Piyush Pandey’s Fevicol ad, Cadbury ad, Ponds ad and many more have found their dedicated space in the book. You’ll come across some of the most nostalgic ad campaigns in India. I should say lessons, learned by Piyush over his career as an advertising storyteller. Piyush Pandey’s Pandeymonium isn’t your regular dose of advertising tips. This article is a compilation of quotes by this ad guru Piyush Pandey. It’s also a collection of tips and reminders for creative professionals. The book is a step-by-step guide to every aspect of advertising for beginners. About Piyush Pandey’s best ads, experiences and work at Ogilvy. Pandeymonium is intended to be a memoir of Piyush Pandey. Rarely do we find a book talking about advertising in the Indian context. Picked it from my unread stack, literally, recently. Pandeymonium: Piyush Pandey on Advertising was on my reading list for 2+ years.
0 Comments
Leave a Reply. |